Joost van der Pol took the first steps towards the success of the Van der Pol family-run business in 1885. Equipped with a yoke and two heavy baskets, he tramped his way to markets in cities and villages and sold butter door to door.

Joost’s enthusiasm and persistence paid off: by 1895, his trade had expanded to the point where he could exchange his yoke for a dogcart. Gradually, a small business developed that was serving more customers and requiring him to cover longer distances.

It wasn’t long thereafter that Van der Pol needed a horse-drawn delivery cart. In those days, butter was transported in wooden crates. A crate lined with linen would hold 50 rolls of butter, and chunks of ice were used in the summer to keep the butter from melting.

In 1926, Joost van der Pol amazed the village of Wijk en Aalburg with his purchase of a model T Ford pickup truck. His son Dirk, then 38 and thoroughly initiated into the secrets of the butter trade, became its first driver.

The Great Depression and World War II were difficult years for Van der Pol and Co. Dirk van der Pol witnessed a sharp decline in his company’s turnover and in 1939, his son Joost was mobilised. The company could not afford to replace him. When the German army commandeered the company truck, business came to a halt.

After the liberation, Dirk and Joost set their shoulders to the wheel and solved their transport problem by using a genuine London fire engine truck. The company profited from the increasing prosperity and became one of the most prominent enterprises in its field. In 1987, Queen Beatrix presented Van der Pol en Zonen with the designation “Purveyor to Her Majesty the Queen”.

Since its founding in 1885, Van der Pol has been passed on from father to son four times. DTI acquired a majority interest in D. van der Pol en Zonen B.V. in 1989 and then purchased the remaining shares in March of 2000. Since that time, DTI B.V. has been the sole owner of D. van der Pol en Zonen B.V.