Joost van der Pol set up his own business together with his wife: a butter retail business. The butter was sold in various towns, villages, markets and sometimes door-to-door.
A new product ...
In 1972, in addition to the product butter, the production of puff pastry made from butter began. A much-used product in the better pastry bakeries.
'Purveyor to Her Majesty the Queen'
Since 1985, Van der Pol may also call 'Purveyor to Her Majesty the Queen', a company that distinguishes itself through quality, solidity and continuity, endorsed by the king.
Part of DTI Group
In 1989, Van der Pol became part of the DTI Group. The company was then mainly active on the Dutch market with butter, bakery ingredients and cheese.
Van der Pol hands over all its butter products to its sister company Royal VIVBuisman. And starts focusing entirely on the production of the perfect dough.
For some time now, there has been a development towards integration of the production companies Van der Pol and Royal VIVBuisman. In addition, the name Dairy Trading International has not covered the company's needs for some time. To the outside world, we want to express ourselves as one group, and we want to express this cohesion with our new logos.